I came to social from the data side of marketing. Media strategy at an Omnicom agency, retail media with Nectar360 in London, broadcast at Paramount, and most recently social and content for Tweed Shire Council. I know what a media plan is meant to prove, and I bring that to a channel where most people stop at the follower count.

Sweet Pea Strategy is small on purpose. I take a handful of clients so each one gets a strategist who actually knows the brand, rather than an account manager reading from a deck.

I also grow cut flowers up the road in Federal, which is where the name comes from. A sweet pea will not climb without something to hold on to. Neither will a brand.